Matomo vs Metabase: Complete Comparison (2026)
Choosing between Matomo and Metabase is a common decision for analytics & bi buyers in 2026. Matomo has been in the market since 2007, giving it a 7-year head start over Metabase (founded 2014). Matomo serves 1.4M+ websites users while Metabase has 100K+ users globally. Matomo differentiates with web analytics and heatmaps, while Metabase leads with no-code queries and dashboards. In this head-to-head comparison, Metabase earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Matomo and Metabase across features, pricing, and user satisfaction, Metabase takes the lead with a score of 90/100 versus Matomo's 88/100. Metabase's key advantages include "free and open source self-hosted" and "very easy for non-technical users". That said, Matomo has its own strengths — particularly "full data ownership and privacy" — making it a viable alternative for specific use cases.
Both Matomo and Metabase offer free plans, lowering the barrier to entry. Matomo's paid plans start at $23/mo (cloud) while Metabase begins at $500/mo (cloud). Evaluate which paid features — Session recordings, Self-hosting (Matomo) vs Self-hosted option, Embedding (Metabase) — justify upgrading for your team.
Bottom line: Choose Matomo if you need organizations needing full-featured, gdpr-compliant web analytics they own. Go with Metabase if your priority is startups and teams wanting free, easy bi without a data engineering team. Both are strong analytics & bi tools — we recommend trying the free plan of each before committing.
Organizations needing full-featured, GDPR-compliant web analytics they own.
Startups and teams wanting free, easy BI without a data engineering team.