Choosing between Insightly and Keap is a common decision for crm buyers in 2026. Keap has been in the market since 2001, giving it a 8-year head start over Insightly (founded 2009). Insightly serves 25K+ orgs users while Keap has 200K+ users globally. Insightly differentiates with contact management and project delivery, while Keap leads with crm and marketing automation. In this head-to-head comparison, Insightly earns a higher hiltonsoftware.co score of 84/100 — but the right choice depends on your specific needs, budget, and team size.
AI Verdict
After comparing Insightly and Keap across features, pricing, and user satisfaction, Insightly takes the lead with a score of 84/100 versus Keap's 84/100. Insightly's key advantages include "crm plus project management" and "good for service businesses". That said, Keap has its own strengths — particularly "powerful automation for smbs" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Insightly offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. Keap starts at $199/mo with no free tier, but often justifies the cost with crm and marketing automation.
Bottom line: Choose Insightly if you need service businesses managing both sales and project delivery. Go with Keap if your priority is small businesses wanting crm plus marketing automation together. Both are strong crm tools — we recommend trying the free plan of each before committing.
CHOOSE INSIGHTLY IF:
Service businesses managing both sales and project delivery.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Insightly better than Keap in 2026?
Insightly scores 84/100 on hiltonsoftware.co compared to Keap's 84/100. Insightly stands out for "crm plus project management" and is best for Service businesses managing both sales and project delivery. Keap is known for "powerful automation for smbs" and suits Small businesses wanting CRM plus marketing automation together. Your specific workflow and team size should guide the decision.
What is the pricing difference between Insightly and Keap?
Insightly offers a free plan while Keap starts at $199/mo, making Insightly the more budget-friendly option. When comparing value, consider that Insightly (founded 2009, 25K+ orgs users) includes features like Contact management, Project delivery, Workflow automation. Keap (founded 2001, 200K+ users) offers CRM, Marketing automation, E-commerce. The right choice depends on which features matter most to your team.
What are the main differences between Insightly and Keap?
The key differences come down to focus and approach. Insightly excels at Contact management, Project delivery, Workflow automation, while Keap focuses on CRM, Marketing automation, E-commerce. Insightly's main advantage is "crm plus project management", though some users note "dated interface". Keap's strength is "powerful automation for smbs", but "high starting price" can be a drawback. Both serve the CRM market but target different user profiles.
Can I switch from Insightly to Keap?
Switching between Insightly and Keap is possible since both operate in the CRM space. Before migrating, export your data from Insightly and check Keap's import capabilities. Key features to verify compatibility: Contact management, Project delivery, Workflow automation (Insightly) vs CRM, Marketing automation, E-commerce (Keap). Consider running both tools in parallel during a trial period to ensure a smooth transition.
Which is better for small teams: Insightly or Keap?
For small teams, Insightly has an advantage with its free plan, letting you get started without financial commitment. Insightly is best for Service businesses managing both sales and project delivery. Keap (starting at $199/mo) may be worth the investment if your team specifically needs CRM, Marketing automation, E-commerce.