Gorgias vs Groove: Complete Comparison (2026)
Choosing between Gorgias and Groove is a common decision for customer support buyers in 2026. Both Gorgias and Groove are established players, founded in 2015 and 2012 respectively. Gorgias serves 14K+ orgs users while Groove has 12K+ orgs users globally. Gorgias differentiates with shopify integration and automation macros, while Groove leads with shared inbox and knowledge base. In this head-to-head comparison, Gorgias earns a higher hiltonsoftware.co score of 92/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Gorgias and Groove across features, pricing, and user satisfaction, Gorgias takes the lead with a score of 92/100 versus Groove's 90/100. Gorgias's key advantages include "best helpdesk for e-commerce" and "deep shopify data in tickets". That said, Groove has its own strengths — particularly "dead-simple to use" — making it a viable alternative for specific use cases.
Neither Gorgias nor Groove offers a free plan. Gorgias starts at $10/mo and Groove at $4.80/user/mo. For the investment, Gorgias delivers shopify integration and automation macros, while Groove provides shared inbox and knowledge base.
Bottom line: Choose Gorgias if you need e-commerce brands on shopify wanting support with full order context. Go with Groove if your priority is small businesses wanting a simple, affordable shared inbox help desk. Both are strong customer support tools — we recommend trying a trial of each before committing.
E-commerce brands on Shopify wanting support with full order context.
Small businesses wanting a simple, affordable shared inbox help desk.