Front vs Groove: Complete Comparison (2026)
Choosing between Front and Groove is a common decision for customer support buyers in 2026. Both Front and Groove are established players, founded in 2013 and 2012 respectively. Front serves 9K+ orgs users while Groove has 12K+ orgs users globally. Front differentiates with shared inbox and sequences, while Groove leads with shared inbox and knowledge base. In this head-to-head comparison, Front earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Front and Groove across features, pricing, and user satisfaction, Front takes the lead with a score of 90/100 versus Groove's 90/100. Front's key advantages include "feels like regular email" and "great for high-volume team email". That said, Groove has its own strengths — particularly "dead-simple to use" — making it a viable alternative for specific use cases.
Neither Front nor Groove offers a free plan. Front starts at $19/user/mo and Groove at $4.80/user/mo. For the investment, Front delivers shared inbox and sequences, while Groove provides shared inbox and knowledge base.
Bottom line: Choose Front if you need operations teams managing high-volume shared email with collaboration. Go with Groove if your priority is small businesses wanting a simple, affordable shared inbox help desk. Both are strong customer support tools — we recommend trying a trial of each before committing.
Operations teams managing high-volume shared email with collaboration.
Small businesses wanting a simple, affordable shared inbox help desk.