Emma vs GetResponse: Complete Comparison (2026)
Choosing between Emma and GetResponse is a common decision for email marketing buyers in 2026. GetResponse has been in the market since 1997, giving it a 6-year head start over Emma (founded 2003). Emma serves 50K+ orgs users while GetResponse has 350K+ users globally. Emma differentiates with email campaigns and automation, while GetResponse leads with email automation and webinars. In this head-to-head comparison, GetResponse earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Emma and GetResponse across features, pricing, and user satisfaction, GetResponse takes the lead with a score of 86/100 versus Emma's 84/100. GetResponse's key advantages include "built-in webinar functionality" and "great conversion funnel builder". That said, Emma has its own strengths — particularly "excellent brand control features" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: GetResponse offers a free plan, making it more accessible for individuals and small teams exploring email marketing solutions. Emma starts at $99/mo with no free tier, but often justifies the cost with email campaigns and automation.
Bottom line: Choose Emma if you need multi-location brands and franchises maintaining email consistency. Go with GetResponse if your priority is businesses running webinars alongside email marketing campaigns. Both are strong email marketing tools — we recommend trying the free plan of each before committing.
Multi-location brands and franchises maintaining email consistency.
Businesses running webinars alongside email marketing campaigns.