ConvertKit vs Substack: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ConvertKit
Substack
Starting Price
$15/mo
10% of revenue
Free Plan
Yes
Yes
Users
500K+
35M+ readers
Founded
2013
2017
Rating
4.5/5
4.5/5
Best For
Bloggers, podcasters, and online creators growing ...
Writers wanting to launch and monetize a paid news...
Feature-by-Feature Comparison
ConvertKitSubstack
92Ease of Use92
94Features94
94Value for Money94
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
ConvertKit leads with a hiltonsoftware.co Score of 90 vs 90 for Substack. ConvertKit is best suited for Bloggers, podcasters, and online creators growing an audience, while Substack excels for Writers wanting to launch and monetize a paid newsletter business. Both are strong options in the Email Marketing space.
CHOOSE CONVERTKIT IF:
Bloggers, podcasters, and online creators growing an audience.
CHOOSE SUBSTACK IF:
Writers wanting to launch and monetize a paid newsletter business.
Frequently Asked Questions
Is ConvertKit better than Substack?
ConvertKit scores 90/100 on hiltonsoftware.co compared to Substack's 90/100. However, the best choice depends on your specific needs. ConvertKit is best for Bloggers, podcasters, and online creators growing an audience. Substack is best for Writers wanting to launch and monetize a paid newsletter business.
Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan. Paid plans start from $15/mo.
Does Substack have a free plan?
Yes, Substack offers a free plan. Paid plans start from 10% of revenue.
Can I migrate from ConvertKit to Substack?
Migration between ConvertKit and Substack depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.