Campaign Monitor vs Klaviyo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Campaign Monitor
Klaviyo
Starting Price
$9/mo
$20/mo
Free Plan
No
Yes
Users
250K+ orgs
130K+ orgs
Founded
2004
2012
Rating
4.4/5
4.6/5
Best For
Marketing teams wanting beautiful, well-designed e...
E-commerce brands on Shopify wanting data-driven e...
Feature-by-Feature Comparison
Campaign MonitorKlaviyo
87Ease of Use94
92Features96
86Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Klaviyo leads with a ToolScout Score of 92 vs 88 for Campaign Monitor. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Campaign Monitor excels for Marketing teams wanting beautiful, well-designed email campaigns. Both are strong options in the Email Marketing space.
CHOOSE CAMPAIGN MONITOR IF:
Marketing teams wanting beautiful, well-designed email campaigns.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
Frequently Asked Questions
Is Campaign Monitor better than Klaviyo?
Klaviyo scores 92/100 on ToolScout compared to Campaign Monitor's 88/100. However, the best choice depends on your specific needs. Campaign Monitor is best for Marketing teams wanting beautiful, well-designed email campaigns. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing.
Does Campaign Monitor have a free plan?
No, Campaign Monitor does not offer a free plan. Plans start from $9/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Can I migrate from Campaign Monitor to Klaviyo?
Migration between Campaign Monitor and Klaviyo depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.