Brevo vs Mailjet: Complete Comparison (2026)

Updated: March 12, 20268 min read

Choosing between Brevo and Mailjet is a common decision for email marketing buyers in 2026. Both Brevo and Mailjet are established players, founded in 2012 and 2010 respectively. Brevo serves 500K+ orgs users while Mailjet has 150K+ users globally. Brevo differentiates with email campaigns and sms marketing, while Mailjet leads with collaborative email editor and transactional api. In this head-to-head comparison, Brevo earns a higher hiltonsoftware.co score of 88/100 — but the right choice depends on your specific needs, budget, and team size.

💙
Brevo
Email Marketing
88
hiltonsoftware.co Score
RECOMMENDED
VS
✈️
Mailjet
Email Marketing
86
hiltonsoftware.co Score

Quick Comparison

Brevo
Mailjet
Starting Price
$25/mo
$15/mo
Free Plan
Yes
Yes
Users
500K+ orgs
150K+
Founded
2012
2010
Rating
4.4/5
4.3/5
Best For
SMBs needing affordable email plus SMS marketing t...
Marketing teams needing collaborative email design...

Feature-by-Feature Comparison

BrevoMailjet
83Ease of Use87
89Features91
94Value for Money94
87Customer Support88
85Integrations81
90Scalability84
91Learning Curve84

Pros & Cons at a Glance

Brevo
+Unlimited contacts on all plans
+Excellent transactional email
-Daily sending limits on free tier
-UI can be slow
Mailjet
+Real-time email collaboration
+Good transactional API
-Automation less powerful than rivals
-Free tier limited to 6000 emails/month
AI Verdict

After comparing Brevo and Mailjet across features, pricing, and user satisfaction, Brevo takes the lead with a score of 88/100 versus Mailjet's 86/100. Brevo's key advantages include "unlimited contacts on all plans" and "excellent transactional email". That said, Mailjet has its own strengths — particularly "real-time email collaboration" — making it a viable alternative for specific use cases.

Both Brevo and Mailjet offer free plans, lowering the barrier to entry. Brevo's paid plans start at $25/mo while Mailjet begins at $15/mo. Evaluate which paid features — Transactional emails, Marketing automation (Brevo) vs Segmentation, A/B testing (Mailjet) — justify upgrading for your team.

Bottom line: Choose Brevo if you need smbs needing affordable email plus sms marketing together. Go with Mailjet if your priority is marketing teams needing collaborative email design with transactional delivery. Both are strong email marketing tools — we recommend trying the free plan of each before committing.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

CHOOSE MAILJET IF:

Marketing teams needing collaborative email design with transactional delivery.

Frequently Asked Questions

Is Brevo better than Mailjet in 2026?
Brevo scores 88/100 on hiltonsoftware.co compared to Mailjet's 86/100. Brevo stands out for "unlimited contacts on all plans" and is best for SMBs needing affordable email plus SMS marketing together. Mailjet is known for "real-time email collaboration" and suits Marketing teams needing collaborative email design with transactional delivery. Your specific workflow and team size should guide the decision.
What is the pricing difference between Brevo and Mailjet?
Both offer free plans. Brevo starts at $25/mo and Mailjet at $15/mo. When comparing value, consider that Brevo (founded 2012, 500K+ orgs users) includes features like Email campaigns, SMS marketing, Transactional emails. Mailjet (founded 2010, 150K+ users) offers Collaborative email editor, Transactional API, Segmentation. The right choice depends on which features matter most to your team.
What are the main differences between Brevo and Mailjet?
The key differences come down to focus and approach. Brevo excels at Email campaigns, SMS marketing, Transactional emails, while Mailjet focuses on Collaborative email editor, Transactional API, Segmentation. Brevo's main advantage is "unlimited contacts on all plans", though some users note "daily sending limits on free tier". Mailjet's strength is "real-time email collaboration", but "automation less powerful than rivals" can be a drawback. Both serve the Email Marketing market but target different user profiles.
Can I switch from Brevo to Mailjet?
Switching between Brevo and Mailjet is possible since both operate in the Email Marketing space. Before migrating, export your data from Brevo and check Mailjet's import capabilities. Key features to verify compatibility: Email campaigns, SMS marketing, Transactional emails (Brevo) vs Collaborative email editor, Transactional API, Segmentation (Mailjet). Consider running both tools in parallel during a trial period to ensure a smooth transition.
Which is better for small teams: Brevo or Mailjet?
Both tools offer free plans, so evaluate based on features. Brevo is ideal for SMBs needing affordable email plus SMS marketing together, while Mailjet fits Marketing teams needing collaborative email design with transactional delivery. Try both during their trial periods to see which fits your team's workflow.

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