Benchmark Email vs GetResponse: Complete Comparison (2026)
Choosing between Benchmark Email and GetResponse is a common decision for email marketing buyers in 2026. GetResponse has been in the market since 1997, giving it a 7-year head start over Benchmark Email (founded 2004). Benchmark Email serves 500K+ users while GetResponse has 350K+ users globally. Benchmark Email differentiates with drag-and-drop editor and a/b testing, while GetResponse leads with email automation and webinars. In this head-to-head comparison, Benchmark Email earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Benchmark Email and GetResponse across features, pricing, and user satisfaction, Benchmark Email takes the lead with a score of 86/100 versus GetResponse's 86/100. Benchmark Email's key advantages include "multilingual platform support" and "very easy for beginners". That said, GetResponse has its own strengths — particularly "built-in webinar functionality" — making it a viable alternative for specific use cases.
Both Benchmark Email and GetResponse offer free plans, lowering the barrier to entry. Benchmark Email's paid plans start at $8/mo while GetResponse begins at $13.30/mo. Evaluate which paid features — Automation, Surveys and polls (Benchmark Email) vs Landing pages, Conversion funnels (GetResponse) — justify upgrading for your team.
Bottom line: Choose Benchmark Email if you need international businesses wanting multilingual email marketing tools. Go with GetResponse if your priority is businesses running webinars alongside email marketing campaigns. Both are strong email marketing tools — we recommend trying the free plan of each before committing.
International businesses wanting multilingual email marketing tools.
Businesses running webinars alongside email marketing campaigns.