AWeber vs Klaviyo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
AWeber
Klaviyo
Starting Price
$12.50/mo
$20/mo
Free Plan
Yes
Yes
Users
120K+
130K+ orgs
Founded
1998
2012
Rating
4.2/5
4.6/5
Best For
Small businesses wanting reliable email marketing ...
E-commerce brands on Shopify wanting data-driven e...
Feature-by-Feature Comparison
AWeberKlaviyo
86Ease of Use94
88Features96
88Value for Money96
79Customer Support87
81Integrations89
82Mobile App90
AI Verdict
Klaviyo leads with a hiltonsoftware.co Score of 92 vs 84 for AWeber. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while AWeber excels for Small businesses wanting reliable email marketing with good support. Both are strong options in the Email Marketing space.
CHOOSE AWEBER IF:
Small businesses wanting reliable email marketing with good support.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
Frequently Asked Questions
Is AWeber better than Klaviyo?
Klaviyo scores 92/100 on hiltonsoftware.co compared to AWeber's 84/100. However, the best choice depends on your specific needs. AWeber is best for Small businesses wanting reliable email marketing with good support. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing.
Does AWeber have a free plan?
Yes, AWeber offers a free plan. Paid plans start from $12.50/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Can I migrate from AWeber to Klaviyo?
Migration between AWeber and Klaviyo depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.