Amplitude vs Mode Analytics: Complete Comparison (2026)
Choosing between Amplitude and Mode Analytics is a common decision for analytics & bi buyers in 2026. Both Amplitude and Mode Analytics are established players, founded in 2012 and 2013 respectively. Amplitude serves 3.5K+ orgs users while Mode Analytics has 4K+ orgs users globally. Amplitude differentiates with user journey analysis and behavioral cohorts, while Mode Analytics leads with sql editor and python notebooks. In this head-to-head comparison, Amplitude earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Amplitude and Mode Analytics across features, pricing, and user satisfaction, Amplitude takes the lead with a score of 90/100 versus Mode Analytics's 88/100. Amplitude's key advantages include "excellent product analytics" and "generous free tier up to 10m events". That said, Mode Analytics has its own strengths — particularly "combines sql and python in one tool" — making it a viable alternative for specific use cases.
Both Amplitude and Mode Analytics offer free plans, lowering the barrier to entry. Amplitude's paid plans start at $49/mo while Mode Analytics begins at Custom pricing. Evaluate which paid features — A/B test analysis, Predictions (Amplitude) vs Interactive dashboards, Reports (Mode Analytics) — justify upgrading for your team.
Bottom line: Choose Amplitude if you need product and growth teams analyzing user behavior and optimizing funnels. Go with Mode Analytics if your priority is data teams wanting sql and python analytics with collaborative reporting. Both are strong analytics & bi tools — we recommend trying the free plan of each before committing.
Product and growth teams analyzing user behavior and optimizing funnels.
Data teams wanting SQL and Python analytics with collaborative reporting.