Amplitude vs Hotjar: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Amplitude
Hotjar
Starting Price
$49/mo
$32/mo
Free Plan
Yes
Yes
Users
3.5K+ orgs
1.3M+ websites
Founded
2012
2014
Rating
4.5/5
4.6/5
Best For
Product and growth teams analyzing user behavior a...
UX designers and marketers understanding where use...
Feature-by-Feature Comparison
AmplitudeHotjar
92Ease of Use94
94Features96
94Value for Money96
85Customer Support87
87Integrations89
88Mobile App90
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 90 for Amplitude. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Amplitude excels for Product and growth teams analyzing user behavior and optimizing funnels. Both are strong options in the Analytics & BI space.
CHOOSE AMPLITUDE IF:
Product and growth teams analyzing user behavior and optimizing funnels.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
Frequently Asked Questions
Is Amplitude better than Hotjar?
Hotjar scores 92/100 on ToolScout compared to Amplitude's 90/100. However, the best choice depends on your specific needs. Amplitude is best for Product and growth teams analyzing user behavior and optimizing funnels. Hotjar is best for UX designers and marketers understanding where users click and drop off.
Does Amplitude have a free plan?
Yes, Amplitude offers a free plan. Paid plans start from $49/mo.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Can I migrate from Amplitude to Hotjar?
Migration between Amplitude and Hotjar depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.