Amplitude vs Heap: Complete Comparison (2026)
Choosing between Amplitude and Heap is a common decision for analytics & bi buyers in 2026. Both Amplitude and Heap are established players, founded in 2012 and 2013 respectively. Amplitude serves 3.5K+ orgs users while Heap has 8K+ orgs users globally. Amplitude differentiates with user journey analysis and behavioral cohorts, while Heap leads with auto-capture events and funnel analysis. In this head-to-head comparison, Amplitude earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Amplitude and Heap across features, pricing, and user satisfaction, Amplitude takes the lead with a score of 90/100 versus Heap's 88/100. Amplitude's key advantages include "excellent product analytics" and "generous free tier up to 10m events". That said, Heap has its own strengths — particularly "no manual event tagging required" — making it a viable alternative for specific use cases.
Both Amplitude and Heap offer free plans, lowering the barrier to entry. Amplitude's paid plans start at $49/mo while Heap begins at Custom pricing. Evaluate which paid features — A/B test analysis, Predictions (Amplitude) vs Heatmaps, Session replay (Heap) — justify upgrading for your team.
Bottom line: Choose Amplitude if you need product and growth teams analyzing user behavior and optimizing funnels. Go with Heap if your priority is teams wanting full retroactive product analytics without manual event setup. Both are strong analytics & bi tools — we recommend trying the free plan of each before committing.
Product and growth teams analyzing user behavior and optimizing funnels.
Teams wanting full retroactive product analytics without manual event setup.