ActiveCampaign CRM vs Keap: Complete Comparison (2026)
Choosing between ActiveCampaign CRM and Keap is a common decision for crm buyers in 2026. Both ActiveCampaign CRM and Keap are established players, founded in 2003 and 2001 respectively. ActiveCampaign CRM serves 185K+ orgs users while Keap has 200K+ users globally. ActiveCampaign CRM differentiates with contact crm and deal tracking, while Keap leads with crm and marketing automation. In this head-to-head comparison, ActiveCampaign CRM earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing ActiveCampaign CRM and Keap across features, pricing, and user satisfaction, ActiveCampaign CRM takes the lead with a score of 90/100 versus Keap's 84/100. ActiveCampaign CRM's key advantages include "excellent email plus crm combo" and "powerful automation builder". That said, Keap has its own strengths — particularly "powerful automation for smbs" — making it a viable alternative for specific use cases.
Neither ActiveCampaign CRM nor Keap offers a free plan. ActiveCampaign CRM starts at $15/mo and Keap at $199/mo. For the investment, ActiveCampaign CRM delivers contact crm and deal tracking, while Keap provides crm and marketing automation.
Bottom line: Choose ActiveCampaign CRM if you need marketers who need crm deeply tied to email automation. Go with Keap if your priority is small businesses wanting crm plus marketing automation together. Both are strong crm tools — we recommend trying a trial of each before committing.
Marketers who need CRM deeply tied to email automation.
Small businesses wanting CRM plus marketing automation together.