ActiveCampaign CRM vs Insightly: Complete Comparison (2026)
Choosing between ActiveCampaign CRM and Insightly is a common decision for crm buyers in 2026. ActiveCampaign CRM has been in the market since 2003, giving it a 6-year head start over Insightly (founded 2009). ActiveCampaign CRM serves 185K+ orgs users while Insightly has 25K+ orgs users globally. ActiveCampaign CRM differentiates with contact crm and deal tracking, while Insightly leads with contact management and project delivery. In this head-to-head comparison, ActiveCampaign CRM earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing ActiveCampaign CRM and Insightly across features, pricing, and user satisfaction, ActiveCampaign CRM takes the lead with a score of 90/100 versus Insightly's 84/100. ActiveCampaign CRM's key advantages include "excellent email plus crm combo" and "powerful automation builder". That said, Insightly has its own strengths — particularly "crm plus project management" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Insightly offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. ActiveCampaign CRM starts at $15/mo with no free tier, but often justifies the cost with contact crm and deal tracking.
Bottom line: Choose ActiveCampaign CRM if you need marketers who need crm deeply tied to email automation. Go with Insightly if your priority is service businesses managing both sales and project delivery. Both are strong crm tools — we recommend trying the free plan of each before committing.
Marketers who need CRM deeply tied to email automation.
Service businesses managing both sales and project delivery.