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Pardot
POPULARB2B marketing automation by Salesforce for lead generation and nurturing.
★★★★★4.1
4K+ orgs usersFounded 2007Score Breakdown
Ease of Use
79
Features
86
Value for Money
80
Customer Support
74
Integrations
79
Pros & Cons
✓Deep Salesforce integration
✓Good for Salesforce-first orgs
✗Very expensive
✗Being deprecated for Marketing Cloud
Key Features
✓Email automation
✓Lead scoring
✓ROI reporting
✓Salesforce integration
Best For
Salesforce-heavy B2B companies doing lead nurturing and scoring.
Pricing
Starter
For small teams
Business
For companies
Enterprise
Advanced controls