What is Conversion Rate?
Definition
The percentage of visitors who complete a desired action, such as signing up, purchasing, or requesting a demo. Conversion rate optimization (CRO) uses testing and UX improvements to increase this number without additional traffic.
Related Terms
A controlled experiment that compares two versions of a page, email, or ad to determine which performs better. Statistically significant A/B tests require enough traffic volume and a clear primary metric before declaring a winner.
A model that maps the stages a prospect moves through from initial awareness to purchase. Common frameworks include TOFU (top of funnel), MOFU (middle), and BOFU (bottom), each requiring different content and tactics.
The percentage of people who click on a link, ad, or CTA relative to the total number who see it. A higher CTR typically indicates stronger ad creative, more relevant targeting, or better meta titles in organic search.