Matomo vs Qlik Sense: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Matomo
Qlik Sense
Starting Price
$23/mo (cloud)
$20/user/mo
Free Plan
Yes
No
Users
1.4M+ websites
40K+ orgs
Founded
2007
1993
Rating
4.4/5
4.3/5
Best For
Organizations needing full-featured, GDPR-complian...
Data analysts wanting powerful associative data ex...
Feature-by-Feature Comparison
MatomoQlik Sense
90Ease of Use85
92Features90
92Value for Money84
83Customer Support81
85Integrations83
86Mobile App84
AI Verdict
Matomo leads with a ToolScout Score of 88 vs 86 for Qlik Sense. Matomo is best suited for Organizations needing full-featured, GDPR-compliant web analytics they own, while Qlik Sense excels for Data analysts wanting powerful associative data exploration and discovery. Both are strong options in the Analytics & BI space.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
CHOOSE QLIK SENSE IF:
Data analysts wanting powerful associative data exploration and discovery.
Frequently Asked Questions
Is Matomo better than Qlik Sense?
Matomo scores 88/100 on ToolScout compared to Qlik Sense's 86/100. However, the best choice depends on your specific needs. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own. Qlik Sense is best for Data analysts wanting powerful associative data exploration and discovery.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Does Qlik Sense have a free plan?
No, Qlik Sense does not offer a free plan. Plans start from $20/user/mo.
Can I migrate from Matomo to Qlik Sense?
Migration between Matomo and Qlik Sense depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.