Matomo vs Metabase: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Matomo
Metabase
Starting Price
$23/mo (cloud)
$500/mo (cloud)
Free Plan
Yes
Yes
Users
1.4M+ websites
100K+
Founded
2007
2014
Rating
4.4/5
4.5/5
Best For
Organizations needing full-featured, GDPR-complian...
Startups and teams wanting free, easy BI without a...
Feature-by-Feature Comparison
MatomoMetabase
90Ease of Use92
92Features94
92Value for Money94
83Customer Support85
85Integrations87
86Mobile App88
AI Verdict
Metabase leads with a ToolScout Score of 90 vs 88 for Matomo. Metabase is best suited for Startups and teams wanting free, easy BI without a data engineering team, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
CHOOSE METABASE IF:
Startups and teams wanting free, easy BI without a data engineering team.
Frequently Asked Questions
Is Matomo better than Metabase?
Metabase scores 90/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own. Metabase is best for Startups and teams wanting free, easy BI without a data engineering team.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Does Metabase have a free plan?
Yes, Metabase offers a free plan. Paid plans start from $500/mo (cloud).
Can I migrate from Matomo to Metabase?
Migration between Matomo and Metabase depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.