Lemlist vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Lemlist
Marketo
Starting Price
$32/user/mo
Custom pricing
Free Plan
No
No
Users
37K+
5K+ orgs
Founded
2018
2006
Rating
4.5/5
4.2/5
Best For
Sales teams wanting highly personalized cold outre...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
LemlistMarketo
89Ease of Use83
94Features88
88Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
Lemlist leads with a ToolScout Score of 90 vs 84 for Marketo. Lemlist is best suited for Sales teams wanting highly personalized cold outreach with custom images, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is Lemlist better than Marketo?
Lemlist scores 90/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Lemlist to Marketo?
Migration between Lemlist and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.