Keap vs Pipedrive: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap
Pipedrive
Starting Price
$199/mo
$14/user/mo
Free Plan
No
No
Users
200K+
100K+ orgs
Founded
2001
2010
Rating
4.2/5
4.5/5
Best For
Small businesses wanting CRM plus marketing automa...
Sales teams wanting a simple, visual deal tracking...
Feature-by-Feature Comparison
KeapPipedrive
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Pipedrive leads with a ToolScout Score of 90 vs 84 for Keap. Pipedrive is best suited for Sales teams wanting a simple, visual deal tracking CRM, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
CHOOSE PIPEDRIVE IF:
Sales teams wanting a simple, visual deal tracking CRM.
Frequently Asked Questions
Is Keap better than Pipedrive?
Pipedrive scores 90/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Keap is best for Small businesses wanting CRM plus marketing automation together. Pipedrive is best for Sales teams wanting a simple, visual deal tracking CRM.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Does Pipedrive have a free plan?
No, Pipedrive does not offer a free plan. Plans start from $14/user/mo.
Can I migrate from Keap to Pipedrive?
Migration between Keap and Pipedrive depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.