Hotjar vs PostHog: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
PostHog
Starting Price
$32/mo
Pay per event
Free Plan
Yes
Yes
Users
1.3M+ websites
50K+ orgs
Founded
2014
2020
Rating
4.6/5
4.6/5
Best For
UX designers and marketers understanding where use...
Product teams wanting open-source analytics with f...
Feature-by-Feature Comparison
HotjarPostHog
94Ease of Use94
96Features96
96Value for Money96
87Customer Support87
89Integrations89
90Mobile App90
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 92 for PostHog. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while PostHog excels for Product teams wanting open-source analytics with feature flags and experiments. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE POSTHOG IF:
Product teams wanting open-source analytics with feature flags and experiments.
Frequently Asked Questions
Is Hotjar better than PostHog?
Hotjar scores 92/100 on ToolScout compared to PostHog's 92/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. PostHog is best for Product teams wanting open-source analytics with feature flags and experiments.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does PostHog have a free plan?
Yes, PostHog offers a free plan. Paid plans start from Pay per event.
Can I migrate from Hotjar to PostHog?
Migration between Hotjar and PostHog depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.