Close CRM vs Keap: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Close CRM
Keap
Starting Price
$29/user/mo
$199/mo
Free Plan
No
No
Users
10K+ orgs
200K+
Founded
2013
2001
Rating
4.7/5
4.2/5
Best For
Inside sales teams making high-volume calls and em...
Small businesses wanting CRM plus marketing automa...
Feature-by-Feature Comparison
Close CRMKeap
93Ease of Use83
98Features88
92Value for Money82
89Customer Support79
91Integrations81
92Mobile App82
AI Verdict
Close CRM leads with a SoftScout Score of 94 vs 84 for Keap. Close CRM is best suited for Inside sales teams making high-volume calls and emails, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE CLOSE CRM IF:
Inside sales teams making high-volume calls and emails.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Close CRM better than Keap?
Close CRM scores 94/100 on SoftScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Close CRM is best for Inside sales teams making high-volume calls and emails. Keap is best for Small businesses wanting CRM plus marketing automation together.
Does Close CRM have a free plan?
No, Close CRM does not offer a free plan. Plans start from $29/user/mo.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Can I migrate from Close CRM to Keap?
Migration between Close CRM and Keap depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.