Awin vs Rakuten Advertising: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
🔴
Rakuten Advertising
Affiliate Marketing
82
hiltonsoftware.co Score
RECOMMENDED
Quick Comparison
Awin
Rakuten Advertising
Starting Price
Free for affiliates
Free
Free Plan
Yes
Yes
Users
270K+ publishers
150K+ publishers
Founded
2000
1996
Rating
4/5
4.1/5
Best For
International affiliates wanting access to global ...
Premium publishers wanting to partner with top glo...
Feature-by-Feature Comparison
AwinRakuten Advertising
82Ease of Use84
84Features86
84Value for Money86
75Customer Support77
77Integrations79
78Mobile App80
AI Verdict
Rakuten Advertising leads with a hiltonsoftware.co Score of 82 vs 80 for Awin. Rakuten Advertising is best suited for Premium publishers wanting to partner with top global retail brands, while Awin excels for International affiliates wanting access to global advertiser programs. Both are strong options in the Affiliate Marketing space.
CHOOSE AWIN IF:
International affiliates wanting access to global advertiser programs.
CHOOSE RAKUTEN ADVERTISING IF:
Premium publishers wanting to partner with top global retail brands.
Frequently Asked Questions
Is Awin better than Rakuten Advertising?
Rakuten Advertising scores 82/100 on hiltonsoftware.co compared to Awin's 80/100. However, the best choice depends on your specific needs. Awin is best for International affiliates wanting access to global advertiser programs. Rakuten Advertising is best for Premium publishers wanting to partner with top global retail brands.
Does Awin have a free plan?
Yes, Awin offers a free plan. Paid plans start from Free for affiliates.
Does Rakuten Advertising have a free plan?
Yes, Rakuten Advertising offers a free plan. Paid plans start from Free.
Can I migrate from Awin to Rakuten Advertising?
Migration between Awin and Rakuten Advertising depends on the specific features you use. Both tools are in the Affiliate Marketing category. Check each tool's import/export options for data portability before switching.