ActiveCampaign vs Mailshake (Outreach): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Mailshake (Outreach)
Starting Price
$15/mo
$29/user/mo
Free Plan
No
No
Users
185K+ orgs
75K+
Founded
2003
2015
Rating
4.5/5
4.4/5
Best For
SMBs wanting powerful email automation deeply conn...
SDRs and sales teams running high-volume cold outr...
Feature-by-Feature Comparison
ActiveCampaignMailshake (Outreach)
89Ease of Use87
94Features92
88Value for Money86
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 88 for Mailshake (Outreach). ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Mailshake (Outreach) excels for SDRs and sales teams running high-volume cold outreach campaigns. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE MAILSHAKE (OUTREACH) IF:
SDRs and sales teams running high-volume cold outreach campaigns.
Frequently Asked Questions
Is ActiveCampaign better than Mailshake (Outreach)?
ActiveCampaign scores 90/100 on ToolScout compared to Mailshake (Outreach)'s 88/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Mailshake (Outreach) is best for SDRs and sales teams running high-volume cold outreach campaigns.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Mailshake (Outreach) have a free plan?
No, Mailshake (Outreach) does not offer a free plan. Plans start from $29/user/mo.
Can I migrate from ActiveCampaign to Mailshake (Outreach)?
Migration between ActiveCampaign and Mailshake (Outreach) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.