ActiveCampaign CRM vs Freshsales: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign CRM
Freshsales
Starting Price
$15/mo
$15/user/mo
Free Plan
No
Yes
Users
185K+ orgs
60K+ orgs
Founded
2003
2010
Rating
4.5/5
4.4/5
Best For
Marketers who need CRM deeply tied to email automa...
Sales teams wanting CRM with built-in communicatio...
Feature-by-Feature Comparison
ActiveCampaign CRMFreshsales
89Ease of Use90
94Features92
88Value for Money92
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
ActiveCampaign CRM leads with a ToolScout Score of 90 vs 88 for Freshsales. ActiveCampaign CRM is best suited for Marketers who need CRM deeply tied to email automation, while Freshsales excels for Sales teams wanting CRM with built-in communication tools. Both are strong options in the CRM space.
CHOOSE ACTIVECAMPAIGN CRM IF:
Marketers who need CRM deeply tied to email automation.
CHOOSE FRESHSALES IF:
Sales teams wanting CRM with built-in communication tools.
Frequently Asked Questions
Is ActiveCampaign CRM better than Freshsales?
ActiveCampaign CRM scores 90/100 on ToolScout compared to Freshsales's 88/100. However, the best choice depends on your specific needs. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. Freshsales is best for Sales teams wanting CRM with built-in communication tools.
Does ActiveCampaign CRM have a free plan?
No, ActiveCampaign CRM does not offer a free plan. Plans start from $15/mo.
Does Freshsales have a free plan?
Yes, Freshsales offers a free plan. Paid plans start from $15/user/mo.
Can I migrate from ActiveCampaign CRM to Freshsales?
Migration between ActiveCampaign CRM and Freshsales depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.