Act-On vs Mailshake: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Mailshake
Starting Price
$900/mo
$29/user/mo
Free Plan
No
No
Users
4K+ orgs
75K+
Founded
2008
2015
Rating
4.2/5
4.4/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Sales teams running personalized cold email outrea...
Feature-by-Feature Comparison
Act-OnMailshake
83Ease of Use87
88Features92
82Value for Money86
79Customer Support83
81Integrations85
82Mobile App86
AI Verdict
Mailshake leads with a ToolScout Score of 88 vs 84 for Act-On. Mailshake is best suited for Sales teams running personalized cold email outreach campaigns, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE MAILSHAKE IF:
Sales teams running personalized cold email outreach campaigns.
Frequently Asked Questions
Is Act-On better than Mailshake?
Mailshake scores 88/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Mailshake is best for Sales teams running personalized cold email outreach campaigns.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Mailshake have a free plan?
No, Mailshake does not offer a free plan. Plans start from $29/user/mo.
Can I migrate from Act-On to Mailshake?
Migration between Act-On and Mailshake depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.