Act-On vs ActiveCampaign: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
ActiveCampaign
Starting Price
$900/mo
$15/mo
Free Plan
No
No
Users
4K+ orgs
185K+ orgs
Founded
2008
2003
Rating
4.2/5
4.5/5
Best For
Mid-market B2B companies wanting dedicated marketi...
SMBs wanting powerful email automation deeply conn...
Feature-by-Feature Comparison
Act-OnActiveCampaign
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 84 for Act-On. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
Frequently Asked Questions
Is Act-On better than ActiveCampaign?
ActiveCampaign scores 90/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Can I migrate from Act-On to ActiveCampaign?
Migration between Act-On and ActiveCampaign depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.