Matomo vs Power BI: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Matomo
Power BI
Starting Price
$23/mo (cloud)
$10/user/mo
Free Plan
Yes
Yes
Users
1.4M+ websites
250K+ orgs
Founded
2007
2015
Rating
4.4/5
4.5/5
Best For
Organizations needing full-featured, GDPR-complian...
Microsoft 365 organizations wanting self-service b...
Feature-by-Feature Comparison
MatomoPower BI
90Ease of Use92
92Features94
92Value for Money94
83Customer Support85
85Integrations87
86Mobile App88
AI Verdict
Power BI leads with a ToolScout Score of 90 vs 88 for Matomo. Power BI is best suited for Microsoft 365 organizations wanting self-service business intelligence, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
CHOOSE POWER BI IF:
Microsoft 365 organizations wanting self-service business intelligence.
Frequently Asked Questions
Is Matomo better than Power BI?
Power BI scores 90/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own. Power BI is best for Microsoft 365 organizations wanting self-service business intelligence.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Does Power BI have a free plan?
Yes, Power BI offers a free plan. Paid plans start from $10/user/mo.
Can I migrate from Matomo to Power BI?
Migration between Matomo and Power BI depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.