Mailchimp vs Omnisend: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Mailchimp
Omnisend
Starting Price
$13/mo
$16/mo
Free Plan
Yes
Yes
Users
13M+
125K+ orgs
Founded
2001
2014
Rating
4.4/5
4.6/5
Best For
Small businesses and creators starting email marke...
E-commerce brands wanting omnichannel marketing au...
Feature-by-Feature Comparison
MailchimpOmnisend
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Omnisend leads with a ToolScout Score of 92 vs 88 for Mailchimp. Omnisend is best suited for E-commerce brands wanting omnichannel marketing automation, while Mailchimp excels for Small businesses and creators starting email marketing. Both are strong options in the Email Marketing space.
CHOOSE MAILCHIMP IF:
Small businesses and creators starting email marketing.
CHOOSE OMNISEND IF:
E-commerce brands wanting omnichannel marketing automation.
Frequently Asked Questions
Is Mailchimp better than Omnisend?
Omnisend scores 92/100 on ToolScout compared to Mailchimp's 88/100. However, the best choice depends on your specific needs. Mailchimp is best for Small businesses and creators starting email marketing. Omnisend is best for E-commerce brands wanting omnichannel marketing automation.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan. Paid plans start from $13/mo.
Does Omnisend have a free plan?
Yes, Omnisend offers a free plan. Paid plans start from $16/mo.
Can I migrate from Mailchimp to Omnisend?
Migration between Mailchimp and Omnisend depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.