Looker vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Looker
Matomo
Starting Price
Custom pricing
$23/mo (cloud)
Free Plan
No
Yes
Users
2.5K+ orgs
1.4M+ websites
Founded
2012
2007
Rating
4.4/5
4.4/5
Best For
Data-driven companies wanting a governed, consiste...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
LookerMatomo
87Ease of Use90
92Features92
86Value for Money92
83Customer Support83
85Integrations85
86Mobile App86
AI Verdict
Looker leads with a ToolScout Score of 88 vs 88 for Matomo. Looker is best suited for Data-driven companies wanting a governed, consistent metrics platform, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE LOOKER IF:
Data-driven companies wanting a governed, consistent metrics platform.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Looker better than Matomo?
Looker scores 88/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Looker is best for Data-driven companies wanting a governed, consistent metrics platform. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Looker have a free plan?
No, Looker does not offer a free plan. Plans start from Custom pricing.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Looker to Matomo?
Migration between Looker and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.