Klaviyo (Marketing) vs Lemlist: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Klaviyo (Marketing)
Lemlist
Starting Price
$20/mo
$32/user/mo
Free Plan
Yes
No
Users
130K+ orgs
37K+
Founded
2012
2018
Rating
4.6/5
4.5/5
Best For
E-commerce stores wanting powerful behavioral mark...
Sales teams wanting highly personalized cold outre...
Feature-by-Feature Comparison
Klaviyo (Marketing)Lemlist
94Ease of Use89
96Features94
96Value for Money88
87Customer Support85
89Integrations87
90Mobile App88
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 90 for Lemlist. Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while Lemlist excels for Sales teams wanting highly personalized cold outreach with custom images. Both are strong options in the Marketing Automation space.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
Frequently Asked Questions
Is Klaviyo (Marketing) better than Lemlist?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to Lemlist's 90/100. However, the best choice depends on your specific needs. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Can I migrate from Klaviyo (Marketing) to Lemlist?
Migration between Klaviyo (Marketing) and Lemlist depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.