Keap vs Zoho CRM: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap
Zoho CRM
Starting Price
$199/mo
$14/user/mo
Free Plan
No
Yes
Users
200K+
250K+ orgs
Founded
2001
2005
Rating
4.2/5
4.3/5
Best For
Small businesses wanting CRM plus marketing automa...
Budget-conscious teams needing a full-featured ent...
Feature-by-Feature Comparison
KeapZoho CRM
83Ease of Use88
88Features90
82Value for Money90
79Customer Support81
81Integrations83
82Mobile App84
AI Verdict
Zoho CRM leads with a ToolScout Score of 86 vs 84 for Keap. Zoho CRM is best suited for Budget-conscious teams needing a full-featured enterprise CRM, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
CHOOSE ZOHO CRM IF:
Budget-conscious teams needing a full-featured enterprise CRM.
Frequently Asked Questions
Is Keap better than Zoho CRM?
Zoho CRM scores 86/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Keap is best for Small businesses wanting CRM plus marketing automation together. Zoho CRM is best for Budget-conscious teams needing a full-featured enterprise CRM.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Does Zoho CRM have a free plan?
Yes, Zoho CRM offers a free plan. Paid plans start from $14/user/mo.
Can I migrate from Keap to Zoho CRM?
Migration between Keap and Zoho CRM depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.