Heap vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Heap
Matomo
Starting Price
Custom pricing
$23/mo (cloud)
Free Plan
Yes
Yes
Users
8K+ orgs
1.4M+ websites
Founded
2013
2007
Rating
4.4/5
4.4/5
Best For
Teams wanting full retroactive product analytics w...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
HeapMatomo
90Ease of Use90
92Features92
92Value for Money92
83Customer Support83
85Integrations85
86Mobile App86
AI Verdict
Heap leads with a ToolScout Score of 88 vs 88 for Matomo. Heap is best suited for Teams wanting full retroactive product analytics without manual event setup, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE HEAP IF:
Teams wanting full retroactive product analytics without manual event setup.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Heap better than Matomo?
Heap scores 88/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Heap is best for Teams wanting full retroactive product analytics without manual event setup. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Heap have a free plan?
Yes, Heap offers a free plan. Paid plans start from Custom pricing.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Heap to Matomo?
Migration between Heap and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.