Google Analytics vs PostHog: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Google Analytics
PostHog
Starting Price
Free (GA4)
Pay per event
Free Plan
Yes
Yes
Users
50M+ websites
50K+ orgs
Founded
2005
2020
Rating
4.4/5
4.6/5
Best For
Every website owner wanting free, comprehensive we...
Product teams wanting open-source analytics with f...
Feature-by-Feature Comparison
Google AnalyticsPostHog
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
PostHog leads with a ToolScout Score of 92 vs 88 for Google Analytics. PostHog is best suited for Product teams wanting open-source analytics with feature flags and experiments, while Google Analytics excels for Every website owner wanting free, comprehensive web traffic analytics. Both are strong options in the Analytics & BI space.
CHOOSE GOOGLE ANALYTICS IF:
Every website owner wanting free, comprehensive web traffic analytics.
CHOOSE POSTHOG IF:
Product teams wanting open-source analytics with feature flags and experiments.
Frequently Asked Questions
Is Google Analytics better than PostHog?
PostHog scores 92/100 on ToolScout compared to Google Analytics's 88/100. However, the best choice depends on your specific needs. Google Analytics is best for Every website owner wanting free, comprehensive web traffic analytics. PostHog is best for Product teams wanting open-source analytics with feature flags and experiments.
Does Google Analytics have a free plan?
Yes, Google Analytics offers a free plan. Paid plans start from Free (GA4).
Does PostHog have a free plan?
Yes, PostHog offers a free plan. Paid plans start from Pay per event.
Can I migrate from Google Analytics to PostHog?
Migration between Google Analytics and PostHog depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.