AWeber vs Substack: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
AWeber
Substack
Starting Price
$12.50/mo
10% of revenue
Free Plan
Yes
Yes
Users
120K+
35M+ readers
Founded
1998
2017
Rating
4.2/5
4.5/5
Best For
Small businesses wanting reliable email marketing ...
Writers wanting to launch and monetize a paid news...
Feature-by-Feature Comparison
AWeberSubstack
86Ease of Use92
88Features94
88Value for Money94
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Substack leads with a ToolScout Score of 90 vs 84 for AWeber. Substack is best suited for Writers wanting to launch and monetize a paid newsletter business, while AWeber excels for Small businesses wanting reliable email marketing with good support. Both are strong options in the Email Marketing space.
CHOOSE AWEBER IF:
Small businesses wanting reliable email marketing with good support.
CHOOSE SUBSTACK IF:
Writers wanting to launch and monetize a paid newsletter business.
Frequently Asked Questions
Is AWeber better than Substack?
Substack scores 90/100 on ToolScout compared to AWeber's 84/100. However, the best choice depends on your specific needs. AWeber is best for Small businesses wanting reliable email marketing with good support. Substack is best for Writers wanting to launch and monetize a paid newsletter business.
Does AWeber have a free plan?
Yes, AWeber offers a free plan. Paid plans start from $12.50/mo.
Does Substack have a free plan?
Yes, Substack offers a free plan. Paid plans start from 10% of revenue.
Can I migrate from AWeber to Substack?
Migration between AWeber and Substack depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.