Amplitude vs Mixpanel: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Amplitude
Mixpanel
Starting Price
$49/mo
$20/mo
Free Plan
Yes
Yes
Users
3.5K+ orgs
8K+ orgs
Founded
2012
2009
Rating
4.5/5
4.5/5
Best For
Product and growth teams analyzing user behavior a...
Product teams wanting deep user behavior analytics...
Feature-by-Feature Comparison
AmplitudeMixpanel
92Ease of Use92
94Features94
94Value for Money94
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
Amplitude leads with a ToolScout Score of 90 vs 90 for Mixpanel. Amplitude is best suited for Product and growth teams analyzing user behavior and optimizing funnels, while Mixpanel excels for Product teams wanting deep user behavior analytics and retention insights. Both are strong options in the Analytics & BI space.
CHOOSE AMPLITUDE IF:
Product and growth teams analyzing user behavior and optimizing funnels.
CHOOSE MIXPANEL IF:
Product teams wanting deep user behavior analytics and retention insights.
Frequently Asked Questions
Is Amplitude better than Mixpanel?
Amplitude scores 90/100 on ToolScout compared to Mixpanel's 90/100. However, the best choice depends on your specific needs. Amplitude is best for Product and growth teams analyzing user behavior and optimizing funnels. Mixpanel is best for Product teams wanting deep user behavior analytics and retention insights.
Does Amplitude have a free plan?
Yes, Amplitude offers a free plan. Paid plans start from $49/mo.
Does Mixpanel have a free plan?
Yes, Mixpanel offers a free plan. Paid plans start from $20/mo.
Can I migrate from Amplitude to Mixpanel?
Migration between Amplitude and Mixpanel depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.