Amplitude vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Amplitude
Matomo
Starting Price
$49/mo
$23/mo (cloud)
Free Plan
Yes
Yes
Users
3.5K+ orgs
1.4M+ websites
Founded
2012
2007
Rating
4.5/5
4.4/5
Best For
Product and growth teams analyzing user behavior a...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
AmplitudeMatomo
92Ease of Use90
94Features92
94Value for Money92
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
Amplitude leads with a hiltonsoftware.co Score of 90 vs 88 for Matomo. Amplitude is best suited for Product and growth teams analyzing user behavior and optimizing funnels, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE AMPLITUDE IF:
Product and growth teams analyzing user behavior and optimizing funnels.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Amplitude better than Matomo?
Amplitude scores 90/100 on hiltonsoftware.co compared to Matomo's 88/100. However, the best choice depends on your specific needs. Amplitude is best for Product and growth teams analyzing user behavior and optimizing funnels. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Amplitude have a free plan?
Yes, Amplitude offers a free plan. Paid plans start from $49/mo.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Amplitude to Matomo?
Migration between Amplitude and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.