ActiveCampaign vs Moosend: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Moosend
Starting Price
$15/mo
$9/mo
Free Plan
No
Yes
Users
185K+ orgs
100K+
Founded
2003
2011
Rating
4.5/5
4.6/5
Best For
SMBs wanting powerful email automation deeply conn...
Budget-focused marketers wanting solid automation ...
Feature-by-Feature Comparison
ActiveCampaignMoosend
89Ease of Use94
94Features96
88Value for Money96
85Customer Support87
87Integrations89
88Mobile App90
AI Verdict
Moosend leads with a SoftScout Score of 92 vs 90 for ActiveCampaign. Moosend is best suited for Budget-focused marketers wanting solid automation at low cost, while ActiveCampaign excels for SMBs wanting powerful email automation deeply connected to CRM. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE MOOSEND IF:
Budget-focused marketers wanting solid automation at low cost.
Frequently Asked Questions
Is ActiveCampaign better than Moosend?
Moosend scores 92/100 on SoftScout compared to ActiveCampaign's 90/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Moosend is best for Budget-focused marketers wanting solid automation at low cost.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Moosend have a free plan?
Yes, Moosend offers a free plan. Paid plans start from $9/mo.
Can I migrate from ActiveCampaign to Moosend?
Migration between ActiveCampaign and Moosend depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.