ActiveCampaign vs Klaviyo (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Klaviyo (Marketing)
Starting Price
$15/mo
$20/mo
Free Plan
No
Yes
Users
185K+ orgs
130K+ orgs
Founded
2003
2012
Rating
4.5/5
4.6/5
Best For
SMBs wanting powerful email automation deeply conn...
E-commerce stores wanting powerful behavioral mark...
Feature-by-Feature Comparison
ActiveCampaignKlaviyo (Marketing)
89Ease of Use94
94Features96
88Value for Money96
85Customer Support87
87Integrations89
88Mobile App90
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 90 for ActiveCampaign. Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while ActiveCampaign excels for SMBs wanting powerful email automation deeply connected to CRM. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
Frequently Asked Questions
Is ActiveCampaign better than Klaviyo (Marketing)?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to ActiveCampaign's 90/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Can I migrate from ActiveCampaign to Klaviyo (Marketing)?
Migration between ActiveCampaign and Klaviyo (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.