ActiveCampaign CRM vs Keap: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign CRM
Keap
Starting Price
$15/mo
$199/mo
Free Plan
No
No
Users
185K+ orgs
200K+
Founded
2003
2001
Rating
4.5/5
4.2/5
Best For
Marketers who need CRM deeply tied to email automa...
Small businesses wanting CRM plus marketing automa...
Feature-by-Feature Comparison
ActiveCampaign CRMKeap
89Ease of Use83
94Features88
88Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
ActiveCampaign CRM leads with a ToolScout Score of 90 vs 84 for Keap. ActiveCampaign CRM is best suited for Marketers who need CRM deeply tied to email automation, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE ACTIVECAMPAIGN CRM IF:
Marketers who need CRM deeply tied to email automation.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is ActiveCampaign CRM better than Keap?
ActiveCampaign CRM scores 90/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. Keap is best for Small businesses wanting CRM plus marketing automation together.
Does ActiveCampaign CRM have a free plan?
No, ActiveCampaign CRM does not offer a free plan. Plans start from $15/mo.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Can I migrate from ActiveCampaign CRM to Keap?
Migration between ActiveCampaign CRM and Keap depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.