ActiveCampaign CRM vs Insightly: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign CRM
Insightly
Starting Price
$15/mo
$29/user/mo
Free Plan
No
Yes
Users
185K+ orgs
25K+ orgs
Founded
2003
2009
Rating
4.5/5
4.2/5
Best For
Marketers who need CRM deeply tied to email automa...
Service businesses managing both sales and project...
Feature-by-Feature Comparison
ActiveCampaign CRMInsightly
89Ease of Use86
94Features88
88Value for Money88
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
ActiveCampaign CRM leads with a ToolScout Score of 90 vs 84 for Insightly. ActiveCampaign CRM is best suited for Marketers who need CRM deeply tied to email automation, while Insightly excels for Service businesses managing both sales and project delivery. Both are strong options in the CRM space.
CHOOSE ACTIVECAMPAIGN CRM IF:
Marketers who need CRM deeply tied to email automation.
CHOOSE INSIGHTLY IF:
Service businesses managing both sales and project delivery.
Frequently Asked Questions
Is ActiveCampaign CRM better than Insightly?
ActiveCampaign CRM scores 90/100 on ToolScout compared to Insightly's 84/100. However, the best choice depends on your specific needs. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. Insightly is best for Service businesses managing both sales and project delivery.
Does ActiveCampaign CRM have a free plan?
No, ActiveCampaign CRM does not offer a free plan. Plans start from $15/mo.
Does Insightly have a free plan?
Yes, Insightly offers a free plan. Paid plans start from $29/user/mo.
Can I migrate from ActiveCampaign CRM to Insightly?
Migration between ActiveCampaign CRM and Insightly depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.