ActiveCampaign CRM vs Close CRM: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign CRM
Close CRM
Starting Price
$15/mo
$29/user/mo
Free Plan
No
No
Users
185K+ orgs
10K+ orgs
Founded
2003
2013
Rating
4.5/5
4.7/5
Best For
Marketers who need CRM deeply tied to email automa...
Inside sales teams making high-volume calls and em...
Feature-by-Feature Comparison
ActiveCampaign CRMClose CRM
89Ease of Use93
94Features98
88Value for Money92
85Customer Support89
87Integrations91
88Mobile App92
AI Verdict
Close CRM leads with a ToolScout Score of 94 vs 90 for ActiveCampaign CRM. Close CRM is best suited for Inside sales teams making high-volume calls and emails, while ActiveCampaign CRM excels for Marketers who need CRM deeply tied to email automation. Both are strong options in the CRM space.
CHOOSE ACTIVECAMPAIGN CRM IF:
Marketers who need CRM deeply tied to email automation.
CHOOSE CLOSE CRM IF:
Inside sales teams making high-volume calls and emails.
Frequently Asked Questions
Is ActiveCampaign CRM better than Close CRM?
Close CRM scores 94/100 on ToolScout compared to ActiveCampaign CRM's 90/100. However, the best choice depends on your specific needs. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. Close CRM is best for Inside sales teams making high-volume calls and emails.
Does ActiveCampaign CRM have a free plan?
No, ActiveCampaign CRM does not offer a free plan. Plans start from $15/mo.
Does Close CRM have a free plan?
No, Close CRM does not offer a free plan. Plans start from $29/user/mo.
Can I migrate from ActiveCampaign CRM to Close CRM?
Migration between ActiveCampaign CRM and Close CRM depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.